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By Beatrice Whitmore | Sydney, Australia | July 12, 2021 Conservative

SYDNEY — If you thought having people shouting into their mobile phones on the bus was bad, just wait until they’re projecting life-sized 3D images of their dinner parties right in your face. Aether Communications’ new 'Holo-Phone' might be a marvel of engineering, but for anyone who values personal space and privacy, it looks more like a high-tech nightmare. We are being asked to trade our last shreds of public decorum for a floating light show.

The Holo-Phone’s main selling point—the ability to project 3D images into the space around you—is precisely its biggest flaw. In our rush to be "integrated" and "connected," we’ve forgotten that some things are meant to be private. Do you really want your bank balance, your private messages, or your family photos floating in mid-air for everyone to see? Aether says the projections are "directed," but we all know how well "privacy" works in the age of the Aether-Link.

From a Conservative perspective, this is yet another example of technology eroding the boundaries that make a civilised society possible. The "screen" provided a natural barrier; it was something you looked at, not something that occupied the space you were standing in. By turning every public square and coffee shop into a 3D data-dump, we are making it impossible to escape the digital noise. The "quiet majority" is about to get a whole lot louder, and not in a good way.

"It’s an invasion of the visual commons," said one concerned local councillor here in Sydney. "We have laws about noise pollution; why don't we have laws about holographic pollution? People have a right to walk down the street without being bombarded by someone else’s 3D clutter."

And let’s talk about the data harvesting. To make these "volumetric projections" work, the Holo-Phone has to constantly scan your environment. It’s mapping your living room, your office, and your face in high-definition 3D, and then beaming all that data back to Aether’s servers via the APU-controlled AetherNet. We’re literally paying a corporation to place a 3D surveillance camera in our pockets.

Aether’s marketing talks about "presence" and "connection," but it’s the same old story: big tech wants more of your life, and they’re using a shiny new toy to get it. We need to stop and ask ourselves: do we really need our phones to be three-dimensional? Or is the 2D world—where you can actually put the thing away and look at the person across from you—enough?

The Holo-Phone is a solution in search of a problem, and the problem it’s going to create is a world where nobody has a moment of peace. Put the holograms away and let’s get back to reality. It was working just fine without the laser-show.

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